Rocky Creek Orchards

Social Media

Agency: Tropic Studio

Rocky Creek Orchards is a family-owned horticultural, processing, and packaging business operated by the Masasso family on the Atherton Tablelands.

As respected figures in Far North Queensland and key suppliers to southern and international markets, Rocky Creek Orchards engaged Tropic Studio to refresh their brand, website, and social media presence. I played a key role in developing their social media strategy, planning content, and managing their accounts.

Collaborating with the design team, who created custom logo and brand mark animations, we established a high-quality visual presence that combined animated graphics with professional photography supplied by the business.

Content pillars guided the monthly strategy, highlighting in-season produce, family stories from the orchards' history, recipes, supplier and partner updates, and more.