About me

I have always considered myself a creative all-rounder. I have never been one to ‘niche down’, as I enjoy developing my swiss-army-knife skill set to offer a range of marketing solutions to my clients.

After high school, I was accepted into the Victorian College of the Arts, majoring in Sculptural and Spatial Practice. Although I did not finish, I went on to study Conservation and Land Management at Swinburne before finding my groove in Professional Writing and Editing. During this time, I founded a literary publication, The Morning Bell, volunteering as poetry editor before it evolved into a good-news online blog and later a literary podcast.

After a few years working in admin, I began craving a way to work creatively in my nine-to-five. I started studying a Diploma of Graphic Design, which sparked the beginning of my freelancing journey.

In 2020, I made the move from Melbourne to Cairns and quickly fell in love with the relaxed, tropical lifestyle. I was lucky to begin my professional creative career with Tropic Group, working across the iconic Tropic magazine, as well as design, social, and website projects through Tropic Studio.

While at Tropic, I completed a short course in User Experience Design through RMIT, alongside certifications in SEO, Meta and Google advertising, and more. I later joined Colony Group where I worked alongside developers and further built on my website design and development skills.

What I love most about this industry is not only having a creative outlet but also the opportunity to lean into my resistance to niching down. Every client relationship allows me to step into their world, whether that be as an environmental consultant, farmer, lawyer, or restauranter, and learn as much as I can about their industry. That curiosity and connection is what drives me to deliver marketing that truly fits your business.