Art Work Spaces
Social Media
Art Work Spaces is an architecturally designed co-working hub located in the heart of the Cairns CBD.
They offer local and visiting professionals a range of flexible workspaces, including private offices, co-working desks, and meeting rooms, along with opportunities to collaborate with like-minded people.
After auditing Art Work Spaces’ social media presence, I shifted the content approach away from graphic-heavy visuals. Instead, working with talented local photographers, including Veronica Sagredo and Lubo Markovsky, to better emphasise the premium quality of the spaces and services AWS offers.
The content strategy I developed balances this professional photography with organic, ‘on-the-ground’ moments – capturing members at community events like monthly breakfasts, featuring the resident office mascot Rocky the Pomeranian, and highlighting local events. This approach maintains the warm, community-focused feel of Art Work Spaces, while positioning the brand as a polished, professional workspace.
Social Media Audit • Social Media Strategy • Social Media Management • Content Creation • Facebook • Instagram • LinkedIn
“Melissa Madigan shares the responsibility for making Art Work Spaces the outstanding success it is today!” – Paul Kamsler, Director, Art Work Spaces
