Creative Outpost
Website design
Agency: Colony Group
The launch of a bold new creative agency in Brisbane. Map Creative Strategy was acquired by Colony Group and rebranded as Creative Outpost, a Supply Nation-registered business with a focus on the Brisbane and Cairns markets. While employed at Colony Group, I had the privilege of collaborating with our creative and digital teams to design and deliver the Creative Outpost website.
UX/UI Design • Project Management • Figma • WordPress
Creative Outpost’s website was all about showcasing exactly that – creativity. From the interface design to the user interactions, my goal was to inject a sense of fun into every aspect of the website.
Once the brand direction was set, we had a bold ‘C’ and ‘O’ logo to work with and the freedom to explore a colour palette that would be difficult to achieve in print. We leaned into this, choosing electric blues, hot pinks, and vivid purples to give the site a vibrant, digital-first personality.
Working alongside WordPress developers, I encouraged them to experiment with interactive elements across the interface. This resulted in playful hover effects on links, custom mouse pointers, animated buttons, and a dynamic portfolio section built with lightbox functionality. These interactive features not only enhanced the user experience but also brought the brand’s energy to life.
